[{"year":2017,"month":1,"category":"Existing Customer","estimate_category":"Repair","total_estimates":44,"won_estimates":"24","conversion_rate":"54.55"},{"year":2017,"month":1,"category":"Existing Customer","estimate_category":"Service","total_estimates":30,"won_estimates":"6","conversion_rate":"20.00"},{"year":2017,"month":1,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":94,"won_estimates":"4","conversion_rate":"4.26"},{"year":2017,"month":1,"category":"Google","estimate_category":"Repair","total_estimates":4,"won_estimates":"3","conversion_rate":"75.00"},{"year":2017,"month":1,"category":"Google","estimate_category":"Service","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":1,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":55,"won_estimates":"2","conversion_rate":"3.64"},{"year":2017,"month":1,"category":"Other","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2017,"month":1,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":27,"won_estimates":"26","conversion_rate":"96.30"},{"year":2017,"month":1,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":1,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":8,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":2,"category":"Existing Customer","estimate_category":"Repair","total_estimates":48,"won_estimates":"31","conversion_rate":"64.58"},{"year":2017,"month":2,"category":"Existing Customer","estimate_category":"Service","total_estimates":9,"won_estimates":"2","conversion_rate":"22.22"},{"year":2017,"month":2,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":2,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":87,"won_estimates":"5","conversion_rate":"5.75"},{"year":2017,"month":2,"category":"Google","estimate_category":"Repair","total_estimates":3,"won_estimates":"3","conversion_rate":"100.00"},{"year":2017,"month":2,"category":"Google","estimate_category":"Service","total_estimates":2,"won_estimates":"1","conversion_rate":"50.00"},{"year":2017,"month":2,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":65,"won_estimates":"2","conversion_rate":"3.08"},{"year":2017,"month":2,"category":"Other","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2017,"month":2,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":24,"won_estimates":"24","conversion_rate":"100.00"},{"year":2017,"month":3,"category":"Existing Customer","estimate_category":"Repair","total_estimates":84,"won_estimates":"48","conversion_rate":"57.14"},{"year":2017,"month":3,"category":"Existing Customer","estimate_category":"Service","total_estimates":30,"won_estimates":"8","conversion_rate":"26.67"},{"year":2017,"month":3,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":96,"won_estimates":"3","conversion_rate":"3.13"},{"year":2017,"month":3,"category":"Google","estimate_category":"Repair","total_estimates":6,"won_estimates":"5","conversion_rate":"83.33"},{"year":2017,"month":3,"category":"Google","estimate_category":"Service","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":3,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":63,"won_estimates":"3","conversion_rate":"4.76"},{"year":2017,"month":3,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":21,"won_estimates":"21","conversion_rate":"100.00"},{"year":2017,"month":3,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":3,"category":"Specified","estimate_category":"Service","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":3,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":4,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":4,"category":"Existing Customer","estimate_category":"Repair","total_estimates":23,"won_estimates":"13","conversion_rate":"56.52"},{"year":2017,"month":4,"category":"Existing Customer","estimate_category":"Service","total_estimates":24,"won_estimates":"3","conversion_rate":"12.50"},{"year":2017,"month":4,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":59,"won_estimates":"4","conversion_rate":"6.78"},{"year":2017,"month":4,"category":"Google","estimate_category":"Repair","total_estimates":2,"won_estimates":"2","conversion_rate":"100.00"},{"year":2017,"month":4,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":40,"won_estimates":"2","conversion_rate":"5.00"},{"year":2017,"month":4,"category":"Other","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2017,"month":4,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":31,"won_estimates":"31","conversion_rate":"100.00"},{"year":2017,"month":4,"category":"Recommendation","estimate_category":"Service","total_estimates":2,"won_estimates":"1","conversion_rate":"50.00"},{"year":2017,"month":4,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":3,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":4,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":5,"category":"Existing Customer","estimate_category":"Repair","total_estimates":53,"won_estimates":"30","conversion_rate":"56.60"},{"year":2017,"month":5,"category":"Existing Customer","estimate_category":"Service","total_estimates":24,"won_estimates":"3","conversion_rate":"12.50"},{"year":2017,"month":5,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":94,"won_estimates":"2","conversion_rate":"2.13"},{"year":2017,"month":5,"category":"Google","estimate_category":"Repair","total_estimates":4,"won_estimates":"4","conversion_rate":"100.00"},{"year":2017,"month":5,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":67,"won_estimates":"2","conversion_rate":"2.99"},{"year":2017,"month":5,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":19,"won_estimates":"19","conversion_rate":"100.00"},{"year":2017,"month":5,"category":"Recommendation","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2017,"month":5,"category":"Recommendation","estimate_category":"Service","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":5,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":5,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":5,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":6,"category":"Existing Customer","estimate_category":"Repair","total_estimates":50,"won_estimates":"30","conversion_rate":"60.00"},{"year":2017,"month":6,"category":"Existing Customer","estimate_category":"Service","total_estimates":39,"won_estimates":"16","conversion_rate":"41.03"},{"year":2017,"month":6,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":119,"won_estimates":"4","conversion_rate":"3.36"},{"year":2017,"month":6,"category":"Google","estimate_category":"Repair","total_estimates":2,"won_estimates":"2","conversion_rate":"100.00"},{"year":2017,"month":6,"category":"Google","estimate_category":"Service","total_estimates":2,"won_estimates":"1","conversion_rate":"50.00"},{"year":2017,"month":6,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":45,"won_estimates":"2","conversion_rate":"4.44"},{"year":2017,"month":6,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":36,"won_estimates":"36","conversion_rate":"100.00"},{"year":2017,"month":6,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":6,"category":"Specified","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2017,"month":6,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":23,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":7,"category":"Existing Customer","estimate_category":"Repair","total_estimates":43,"won_estimates":"31","conversion_rate":"72.09"},{"year":2017,"month":7,"category":"Existing Customer","estimate_category":"Service","total_estimates":11,"won_estimates":"4","conversion_rate":"36.36"},{"year":2017,"month":7,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":93,"won_estimates":"5","conversion_rate":"5.38"},{"year":2017,"month":7,"category":"Google","estimate_category":"Repair","total_estimates":3,"won_estimates":"3","conversion_rate":"100.00"},{"year":2017,"month":7,"category":"Google","estimate_category":"Service","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":7,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":51,"won_estimates":"9","conversion_rate":"17.65"},{"year":2017,"month":7,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":30,"won_estimates":"30","conversion_rate":"100.00"},{"year":2017,"month":7,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":7,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":8,"category":"Existing Customer","estimate_category":"Repair","total_estimates":50,"won_estimates":"32","conversion_rate":"64.00"},{"year":2017,"month":8,"category":"Existing Customer","estimate_category":"Service","total_estimates":32,"won_estimates":"13","conversion_rate":"40.63"},{"year":2017,"month":8,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":77,"won_estimates":"4","conversion_rate":"5.19"},{"year":2017,"month":8,"category":"Google","estimate_category":"Repair","total_estimates":7,"won_estimates":"3","conversion_rate":"42.86"},{"year":2017,"month":8,"category":"Google","estimate_category":"Service","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2017,"month":8,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":79,"won_estimates":"4","conversion_rate":"5.06"},{"year":2017,"month":8,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":27,"won_estimates":"26","conversion_rate":"96.30"},{"year":2017,"month":8,"category":"Recommendation","estimate_category":"Repair","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":8,"category":"Recommendation","estimate_category":"Service","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":8,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":8,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":8,"won_estimates":"2","conversion_rate":"25.00"},{"year":2017,"month":9,"category":"Existing Customer","estimate_category":"Repair","total_estimates":38,"won_estimates":"24","conversion_rate":"63.16"},{"year":2017,"month":9,"category":"Existing Customer","estimate_category":"Service","total_estimates":16,"won_estimates":"4","conversion_rate":"25.00"},{"year":2017,"month":9,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":68,"won_estimates":"2","conversion_rate":"2.94"},{"year":2017,"month":9,"category":"Google","estimate_category":"Repair","total_estimates":4,"won_estimates":"3","conversion_rate":"75.00"},{"year":2017,"month":9,"category":"Google","estimate_category":"Service","total_estimates":3,"won_estimates":"2","conversion_rate":"66.67"},{"year":2017,"month":9,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":79,"won_estimates":"7","conversion_rate":"8.86"},{"year":2017,"month":9,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":21,"won_estimates":"21","conversion_rate":"100.00"},{"year":2017,"month":9,"category":"Recommendation","estimate_category":"Service","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":9,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":3,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":9,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":10,"category":"Existing Customer","estimate_category":"Repair","total_estimates":45,"won_estimates":"33","conversion_rate":"73.33"},{"year":2017,"month":10,"category":"Existing Customer","estimate_category":"Service","total_estimates":26,"won_estimates":"6","conversion_rate":"23.08"},{"year":2017,"month":10,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":10,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":97,"won_estimates":"11","conversion_rate":"11.34"},{"year":2017,"month":10,"category":"Google","estimate_category":"Repair","total_estimates":3,"won_estimates":"2","conversion_rate":"66.67"},{"year":2017,"month":10,"category":"Google","estimate_category":"Service","total_estimates":3,"won_estimates":"1","conversion_rate":"33.33"},{"year":2017,"month":10,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":80,"won_estimates":"5","conversion_rate":"6.25"},{"year":2017,"month":10,"category":"Other","estimate_category":"Service","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2017,"month":10,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":35,"won_estimates":"34","conversion_rate":"97.14"},{"year":2017,"month":10,"category":"Recommendation","estimate_category":"Service","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":10,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":11,"category":"Existing Customer","estimate_category":"Repair","total_estimates":49,"won_estimates":"23","conversion_rate":"46.94"},{"year":2017,"month":11,"category":"Existing Customer","estimate_category":"Service","total_estimates":36,"won_estimates":"7","conversion_rate":"19.44"},{"year":2017,"month":11,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":3,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":11,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":103,"won_estimates":"4","conversion_rate":"3.88"},{"year":2017,"month":11,"category":"Google","estimate_category":"Repair","total_estimates":4,"won_estimates":"2","conversion_rate":"50.00"},{"year":2017,"month":11,"category":"Google","estimate_category":"Service","total_estimates":2,"won_estimates":"1","conversion_rate":"50.00"},{"year":2017,"month":11,"category":"Google","estimate_category":"Supply Only","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":11,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":74,"won_estimates":"5","conversion_rate":"6.76"},{"year":2017,"month":11,"category":"Other","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2017,"month":11,"category":"Other","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2017,"month":11,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":34,"won_estimates":"34","conversion_rate":"100.00"},{"year":2017,"month":11,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":11,"category":"Specified","estimate_category":"Service","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2017,"month":11,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":6,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":12,"category":"Existing Customer","estimate_category":"Repair","total_estimates":30,"won_estimates":"23","conversion_rate":"76.67"},{"year":2017,"month":12,"category":"Existing Customer","estimate_category":"Service","total_estimates":4,"won_estimates":"1","conversion_rate":"25.00"},{"year":2017,"month":12,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":79,"won_estimates":"8","conversion_rate":"10.13"},{"year":2017,"month":12,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2017,"month":12,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":42,"won_estimates":"2","conversion_rate":"4.76"},{"year":2017,"month":12,"category":"Other","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2017,"month":12,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":22,"won_estimates":"22","conversion_rate":"100.00"},{"year":2017,"month":12,"category":"Recommendation","estimate_category":"Service","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2017,"month":12,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2017,"month":12,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":7,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":1,"category":"Existing Customer","estimate_category":"Repair","total_estimates":44,"won_estimates":"29","conversion_rate":"65.91"},{"year":2018,"month":1,"category":"Existing Customer","estimate_category":"Service","total_estimates":13,"won_estimates":"3","conversion_rate":"23.08"},{"year":2018,"month":1,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":100,"won_estimates":"2","conversion_rate":"2.00"},{"year":2018,"month":1,"category":"Google","estimate_category":"Repair","total_estimates":4,"won_estimates":"3","conversion_rate":"75.00"},{"year":2018,"month":1,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":77,"won_estimates":"3","conversion_rate":"3.90"},{"year":2018,"month":1,"category":"Other","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2018,"month":1,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":18,"won_estimates":"18","conversion_rate":"100.00"},{"year":2018,"month":1,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":1,"category":"Specified","estimate_category":"Repair","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":1,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":11,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":2,"category":"Existing Customer","estimate_category":"Repair","total_estimates":46,"won_estimates":"22","conversion_rate":"47.83"},{"year":2018,"month":2,"category":"Existing Customer","estimate_category":"Service","total_estimates":19,"won_estimates":"8","conversion_rate":"42.11"},{"year":2018,"month":2,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":109,"won_estimates":"3","conversion_rate":"2.75"},{"year":2018,"month":2,"category":"Google","estimate_category":"Repair","total_estimates":3,"won_estimates":"1","conversion_rate":"33.33"},{"year":2018,"month":2,"category":"Google","estimate_category":"Service","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":2,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":57,"won_estimates":"4","conversion_rate":"7.02"},{"year":2018,"month":2,"category":"Other","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2018,"month":2,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":27,"won_estimates":"27","conversion_rate":"100.00"},{"year":2018,"month":2,"category":"Recommendation","estimate_category":"Repair","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":2,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":3,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":3,"category":"Existing Customer","estimate_category":"Repair","total_estimates":44,"won_estimates":"27","conversion_rate":"61.36"},{"year":2018,"month":3,"category":"Existing Customer","estimate_category":"Service","total_estimates":33,"won_estimates":"10","conversion_rate":"30.30"},{"year":2018,"month":3,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":96,"won_estimates":"6","conversion_rate":"6.25"},{"year":2018,"month":3,"category":"Google","estimate_category":"Repair","total_estimates":3,"won_estimates":"3","conversion_rate":"100.00"},{"year":2018,"month":3,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":61,"won_estimates":"1","conversion_rate":"1.64"},{"year":2018,"month":3,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":31,"won_estimates":"30","conversion_rate":"96.77"},{"year":2018,"month":3,"category":"Recommendation","estimate_category":"Service","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":3,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":5,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":4,"category":"Existing Customer","estimate_category":"Repair","total_estimates":44,"won_estimates":"27","conversion_rate":"61.36"},{"year":2018,"month":4,"category":"Existing Customer","estimate_category":"Service","total_estimates":24,"won_estimates":"3","conversion_rate":"12.50"},{"year":2018,"month":4,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":83,"won_estimates":"1","conversion_rate":"1.20"},{"year":2018,"month":4,"category":"Google","estimate_category":"Repair","total_estimates":3,"won_estimates":"3","conversion_rate":"100.00"},{"year":2018,"month":4,"category":"Google","estimate_category":"Service","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":4,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":52,"won_estimates":"2","conversion_rate":"3.85"},{"year":2018,"month":4,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":21,"won_estimates":"21","conversion_rate":"100.00"},{"year":2018,"month":4,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":4,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":6,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":5,"category":"Existing Customer","estimate_category":"Repair","total_estimates":42,"won_estimates":"22","conversion_rate":"52.38"},{"year":2018,"month":5,"category":"Existing Customer","estimate_category":"Service","total_estimates":6,"won_estimates":"3","conversion_rate":"50.00"},{"year":2018,"month":5,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":114,"won_estimates":"7","conversion_rate":"6.14"},{"year":2018,"month":5,"category":"Google","estimate_category":"Repair","total_estimates":3,"won_estimates":"3","conversion_rate":"100.00"},{"year":2018,"month":5,"category":"Google","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":5,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":63,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":5,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":25,"won_estimates":"25","conversion_rate":"100.00"},{"year":2018,"month":5,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":6,"category":"Existing Customer","estimate_category":"Repair","total_estimates":47,"won_estimates":"35","conversion_rate":"74.47"},{"year":2018,"month":6,"category":"Existing Customer","estimate_category":"Service","total_estimates":9,"won_estimates":"4","conversion_rate":"44.44"},{"year":2018,"month":6,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":115,"won_estimates":"6","conversion_rate":"5.22"},{"year":2018,"month":6,"category":"Google","estimate_category":"Repair","total_estimates":2,"won_estimates":"1","conversion_rate":"50.00"},{"year":2018,"month":6,"category":"Google","estimate_category":"Service","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":6,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":59,"won_estimates":"2","conversion_rate":"3.39"},{"year":2018,"month":6,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":25,"won_estimates":"24","conversion_rate":"96.00"},{"year":2018,"month":6,"category":"Recommendation","estimate_category":"Repair","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":6,"category":"Recommendation","estimate_category":"Service","total_estimates":2,"won_estimates":"1","conversion_rate":"50.00"},{"year":2018,"month":6,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":6,"category":"Specified","estimate_category":"Service","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":6,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2018,"month":7,"category":"Existing Customer","estimate_category":"Repair","total_estimates":38,"won_estimates":"21","conversion_rate":"55.26"},{"year":2018,"month":7,"category":"Existing Customer","estimate_category":"Service","total_estimates":3,"won_estimates":"1","conversion_rate":"33.33"},{"year":2018,"month":7,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":68,"won_estimates":"4","conversion_rate":"5.88"},{"year":2018,"month":7,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":7,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":49,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":7,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":21,"won_estimates":"20","conversion_rate":"95.24"},{"year":2018,"month":7,"category":"Recommendation","estimate_category":"Repair","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":7,"category":"Recommendation","estimate_category":"Service","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":7,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":7,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":8,"category":"Existing Customer","estimate_category":"Repair","total_estimates":38,"won_estimates":"27","conversion_rate":"71.05"},{"year":2018,"month":8,"category":"Existing Customer","estimate_category":"Service","total_estimates":6,"won_estimates":"1","conversion_rate":"16.67"},{"year":2018,"month":8,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":8,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":78,"won_estimates":"2","conversion_rate":"2.56"},{"year":2018,"month":8,"category":"Google","estimate_category":"Repair","total_estimates":2,"won_estimates":"2","conversion_rate":"100.00"},{"year":2018,"month":8,"category":"Google","estimate_category":"Service","total_estimates":2,"won_estimates":"1","conversion_rate":"50.00"},{"year":2018,"month":8,"category":"Google","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":8,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":54,"won_estimates":"2","conversion_rate":"3.70"},{"year":2018,"month":8,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":23,"won_estimates":"23","conversion_rate":"100.00"},{"year":2018,"month":8,"category":"Recommendation","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":9,"category":"Existing Customer","estimate_category":"Repair","total_estimates":35,"won_estimates":"28","conversion_rate":"80.00"},{"year":2018,"month":9,"category":"Existing Customer","estimate_category":"Service","total_estimates":19,"won_estimates":"9","conversion_rate":"47.37"},{"year":2018,"month":9,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":96,"won_estimates":"1","conversion_rate":"1.04"},{"year":2018,"month":9,"category":"Google","estimate_category":"Repair","total_estimates":2,"won_estimates":"2","conversion_rate":"100.00"},{"year":2018,"month":9,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":54,"won_estimates":"5","conversion_rate":"9.26"},{"year":2018,"month":9,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":20,"won_estimates":"20","conversion_rate":"100.00"},{"year":2018,"month":9,"category":"Recommendation","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2018,"month":10,"category":"Existing Customer","estimate_category":"Repair","total_estimates":64,"won_estimates":"46","conversion_rate":"71.88"},{"year":2018,"month":10,"category":"Existing Customer","estimate_category":"Service","total_estimates":19,"won_estimates":"9","conversion_rate":"47.37"},{"year":2018,"month":10,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":10,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":116,"won_estimates":"2","conversion_rate":"1.72"},{"year":2018,"month":10,"category":"Google","estimate_category":"Repair","total_estimates":2,"won_estimates":"2","conversion_rate":"100.00"},{"year":2018,"month":10,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":61,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":10,"category":"Other","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2018,"month":10,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":30,"won_estimates":"30","conversion_rate":"100.00"},{"year":2018,"month":10,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":10,"category":"Specified","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2018,"month":11,"category":"Existing Customer","estimate_category":"Repair","total_estimates":38,"won_estimates":"24","conversion_rate":"63.16"},{"year":2018,"month":11,"category":"Existing Customer","estimate_category":"Service","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":11,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":107,"won_estimates":"3","conversion_rate":"2.80"},{"year":2018,"month":11,"category":"Google","estimate_category":"Repair","total_estimates":2,"won_estimates":"2","conversion_rate":"100.00"},{"year":2018,"month":11,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":72,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":11,"category":"Other","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2018,"month":11,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":24,"won_estimates":"24","conversion_rate":"100.00"},{"year":2018,"month":11,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":11,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":2,"won_estimates":"1","conversion_rate":"50.00"},{"year":2018,"month":12,"category":"Existing Customer","estimate_category":"Repair","total_estimates":30,"won_estimates":"18","conversion_rate":"60.00"},{"year":2018,"month":12,"category":"Existing Customer","estimate_category":"Service","total_estimates":4,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":12,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":62,"won_estimates":"5","conversion_rate":"8.06"},{"year":2018,"month":12,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2018,"month":12,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":25,"won_estimates":"0","conversion_rate":"0.00"},{"year":2018,"month":12,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":10,"won_estimates":"10","conversion_rate":"100.00"},{"year":2018,"month":12,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2019,"month":1,"category":"Existing Customer","estimate_category":"Repair","total_estimates":38,"won_estimates":"23","conversion_rate":"60.53"},{"year":2019,"month":1,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":93,"won_estimates":"2","conversion_rate":"2.15"},{"year":2019,"month":1,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2019,"month":1,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":67,"won_estimates":"3","conversion_rate":"4.48"},{"year":2019,"month":1,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":20,"won_estimates":"20","conversion_rate":"100.00"},{"year":2019,"month":1,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2019,"month":2,"category":"Existing Customer","estimate_category":"Repair","total_estimates":53,"won_estimates":"37","conversion_rate":"69.81"},{"year":2019,"month":2,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2019,"month":2,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":80,"won_estimates":"3","conversion_rate":"3.75"},{"year":2019,"month":2,"category":"Google","estimate_category":"Repair","total_estimates":5,"won_estimates":"4","conversion_rate":"80.00"},{"year":2019,"month":2,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":47,"won_estimates":"0","conversion_rate":"0.00"},{"year":2019,"month":2,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":22,"won_estimates":"22","conversion_rate":"100.00"},{"year":2019,"month":2,"category":"Recommendation","estimate_category":"Service","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2019,"month":2,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2019,"month":3,"category":"Existing Customer","estimate_category":"Repair","total_estimates":52,"won_estimates":"34","conversion_rate":"65.38"},{"year":2019,"month":3,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":99,"won_estimates":"6","conversion_rate":"6.06"},{"year":2019,"month":3,"category":"Google","estimate_category":"Repair","total_estimates":3,"won_estimates":"3","conversion_rate":"100.00"},{"year":2019,"month":3,"category":"Google","estimate_category":"Service","total_estimates":3,"won_estimates":"1","conversion_rate":"33.33"},{"year":2019,"month":3,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":63,"won_estimates":"0","conversion_rate":"0.00"},{"year":2019,"month":3,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":21,"won_estimates":"21","conversion_rate":"100.00"},{"year":2019,"month":3,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2019,"month":4,"category":"Existing Customer","estimate_category":"Repair","total_estimates":45,"won_estimates":"29","conversion_rate":"64.44"},{"year":2019,"month":4,"category":"Existing Customer","estimate_category":"Service","total_estimates":2,"won_estimates":"1","conversion_rate":"50.00"},{"year":2019,"month":4,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":83,"won_estimates":"1","conversion_rate":"1.20"},{"year":2019,"month":4,"category":"Google","estimate_category":"Repair","total_estimates":2,"won_estimates":"2","conversion_rate":"100.00"},{"year":2019,"month":4,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":52,"won_estimates":"0","conversion_rate":"0.00"},{"year":2019,"month":4,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":18,"won_estimates":"18","conversion_rate":"100.00"},{"year":2019,"month":4,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2019,"month":5,"category":"Existing Customer","estimate_category":"Repair","total_estimates":46,"won_estimates":"32","conversion_rate":"69.57"},{"year":2019,"month":5,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":91,"won_estimates":"1","conversion_rate":"1.10"},{"year":2019,"month":5,"category":"Google","estimate_category":"Repair","total_estimates":2,"won_estimates":"2","conversion_rate":"100.00"},{"year":2019,"month":5,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":50,"won_estimates":"3","conversion_rate":"6.00"},{"year":2019,"month":5,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":21,"won_estimates":"21","conversion_rate":"100.00"},{"year":2019,"month":6,"category":"Existing Customer","estimate_category":"Repair","total_estimates":20,"won_estimates":"16","conversion_rate":"80.00"},{"year":2019,"month":6,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2019,"month":6,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":75,"won_estimates":"0","conversion_rate":"0.00"},{"year":2019,"month":6,"category":"Google","estimate_category":"Repair","total_estimates":2,"won_estimates":"2","conversion_rate":"100.00"},{"year":2019,"month":6,"category":"Google","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2019,"month":6,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":52,"won_estimates":"1","conversion_rate":"1.92"},{"year":2019,"month":6,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":25,"won_estimates":"25","conversion_rate":"100.00"},{"year":2019,"month":7,"category":"Existing Customer","estimate_category":"Repair","total_estimates":54,"won_estimates":"33","conversion_rate":"61.11"},{"year":2019,"month":7,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2019,"month":7,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":86,"won_estimates":"6","conversion_rate":"6.98"},{"year":2019,"month":7,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2019,"month":7,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":48,"won_estimates":"2","conversion_rate":"4.17"},{"year":2019,"month":7,"category":"Other","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2019,"month":7,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":32,"won_estimates":"29","conversion_rate":"90.63"},{"year":2019,"month":7,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2019,"month":7,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2019,"month":8,"category":"Existing Customer","estimate_category":"Repair","total_estimates":60,"won_estimates":"33","conversion_rate":"55.00"},{"year":2019,"month":8,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2019,"month":8,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":78,"won_estimates":"2","conversion_rate":"2.56"},{"year":2019,"month":8,"category":"Google","estimate_category":"Repair","total_estimates":2,"won_estimates":"2","conversion_rate":"100.00"},{"year":2019,"month":8,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":47,"won_estimates":"1","conversion_rate":"2.13"},{"year":2019,"month":8,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":20,"won_estimates":"20","conversion_rate":"100.00"},{"year":2019,"month":9,"category":"Existing Customer","estimate_category":"Repair","total_estimates":32,"won_estimates":"25","conversion_rate":"78.13"},{"year":2019,"month":9,"category":"Existing Customer","estimate_category":"Service","total_estimates":3,"won_estimates":"1","conversion_rate":"33.33"},{"year":2019,"month":9,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2019,"month":9,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":85,"won_estimates":"3","conversion_rate":"3.53"},{"year":2019,"month":9,"category":"Google","estimate_category":"Repair","total_estimates":3,"won_estimates":"3","conversion_rate":"100.00"},{"year":2019,"month":9,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":58,"won_estimates":"1","conversion_rate":"1.72"},{"year":2019,"month":9,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":27,"won_estimates":"27","conversion_rate":"100.00"},{"year":2019,"month":9,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":3,"won_estimates":"0","conversion_rate":"0.00"},{"year":2019,"month":10,"category":"Existing Customer","estimate_category":"Repair","total_estimates":51,"won_estimates":"32","conversion_rate":"62.75"},{"year":2019,"month":10,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2019,"month":10,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":79,"won_estimates":"2","conversion_rate":"2.53"},{"year":2019,"month":10,"category":"Google","estimate_category":"Repair","total_estimates":3,"won_estimates":"3","conversion_rate":"100.00"},{"year":2019,"month":10,"category":"Google","estimate_category":"Supply Only","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2019,"month":10,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":45,"won_estimates":"3","conversion_rate":"6.67"},{"year":2019,"month":10,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":31,"won_estimates":"30","conversion_rate":"96.77"},{"year":2019,"month":11,"category":"Existing Customer","estimate_category":"Repair","total_estimates":44,"won_estimates":"27","conversion_rate":"61.36"},{"year":2019,"month":11,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2019,"month":11,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":96,"won_estimates":"2","conversion_rate":"2.08"},{"year":2019,"month":11,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2019,"month":11,"category":"Google","estimate_category":"Service","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2019,"month":11,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":46,"won_estimates":"0","conversion_rate":"0.00"},{"year":2019,"month":11,"category":"Other","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2019,"month":11,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":18,"won_estimates":"17","conversion_rate":"94.44"},{"year":2019,"month":12,"category":"Existing Customer","estimate_category":"Repair","total_estimates":22,"won_estimates":"13","conversion_rate":"59.09"},{"year":2019,"month":12,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":60,"won_estimates":"0","conversion_rate":"0.00"},{"year":2019,"month":12,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":32,"won_estimates":"1","conversion_rate":"3.13"},{"year":2019,"month":12,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":12,"won_estimates":"12","conversion_rate":"100.00"},{"year":2020,"month":1,"category":"Existing Customer","estimate_category":"Repair","total_estimates":48,"won_estimates":"35","conversion_rate":"72.92"},{"year":2020,"month":1,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":95,"won_estimates":"1","conversion_rate":"1.05"},{"year":2020,"month":1,"category":"Google","estimate_category":"Repair","total_estimates":2,"won_estimates":"2","conversion_rate":"100.00"},{"year":2020,"month":1,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":35,"won_estimates":"2","conversion_rate":"5.71"},{"year":2020,"month":1,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":18,"won_estimates":"18","conversion_rate":"100.00"},{"year":2020,"month":1,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2020,"month":2,"category":"Existing Customer","estimate_category":"Repair","total_estimates":45,"won_estimates":"27","conversion_rate":"60.00"},{"year":2020,"month":2,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":84,"won_estimates":"3","conversion_rate":"3.57"},{"year":2020,"month":2,"category":"Google","estimate_category":"Repair","total_estimates":3,"won_estimates":"3","conversion_rate":"100.00"},{"year":2020,"month":2,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":63,"won_estimates":"4","conversion_rate":"6.35"},{"year":2020,"month":2,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":34,"won_estimates":"34","conversion_rate":"100.00"},{"year":2020,"month":2,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2020,"month":2,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2020,"month":3,"category":"Existing Customer","estimate_category":"Repair","total_estimates":22,"won_estimates":"11","conversion_rate":"50.00"},{"year":2020,"month":3,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":88,"won_estimates":"8","conversion_rate":"9.09"},{"year":2020,"month":3,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2020,"month":3,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":27,"won_estimates":"1","conversion_rate":"3.70"},{"year":2020,"month":3,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":23,"won_estimates":"20","conversion_rate":"86.96"},{"year":2020,"month":3,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2020,"month":4,"category":"Existing Customer","estimate_category":"Repair","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2020,"month":4,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":24,"won_estimates":"0","conversion_rate":"0.00"},{"year":2020,"month":4,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":14,"won_estimates":"0","conversion_rate":"0.00"},{"year":2020,"month":4,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2020,"month":5,"category":"Existing Customer","estimate_category":"Repair","total_estimates":6,"won_estimates":"5","conversion_rate":"83.33"},{"year":2020,"month":5,"category":"Existing Customer","estimate_category":"Service","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2020,"month":5,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":62,"won_estimates":"0","conversion_rate":"0.00"},{"year":2020,"month":5,"category":"Google","estimate_category":"Repair","total_estimates":2,"won_estimates":"2","conversion_rate":"100.00"},{"year":2020,"month":5,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":29,"won_estimates":"1","conversion_rate":"3.45"},{"year":2020,"month":5,"category":"Magazine","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2020,"month":5,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":20,"won_estimates":"19","conversion_rate":"95.00"},{"year":2020,"month":6,"category":"Existing Customer","estimate_category":"Repair","total_estimates":34,"won_estimates":"24","conversion_rate":"70.59"},{"year":2020,"month":6,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":63,"won_estimates":"0","conversion_rate":"0.00"},{"year":2020,"month":6,"category":"Google","estimate_category":"Repair","total_estimates":3,"won_estimates":"3","conversion_rate":"100.00"},{"year":2020,"month":6,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":47,"won_estimates":"0","conversion_rate":"0.00"},{"year":2020,"month":6,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":26,"won_estimates":"24","conversion_rate":"92.31"},{"year":2020,"month":7,"category":"Existing Customer","estimate_category":"Repair","total_estimates":29,"won_estimates":"20","conversion_rate":"68.97"},{"year":2020,"month":7,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":76,"won_estimates":"0","conversion_rate":"0.00"},{"year":2020,"month":7,"category":"Google","estimate_category":"Repair","total_estimates":2,"won_estimates":"2","conversion_rate":"100.00"},{"year":2020,"month":7,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":38,"won_estimates":"4","conversion_rate":"10.53"},{"year":2020,"month":7,"category":"Magazine","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2020,"month":7,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":27,"won_estimates":"27","conversion_rate":"100.00"},{"year":2020,"month":8,"category":"Existing Customer","estimate_category":"Repair","total_estimates":40,"won_estimates":"29","conversion_rate":"72.50"},{"year":2020,"month":8,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2020,"month":8,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":71,"won_estimates":"4","conversion_rate":"5.63"},{"year":2020,"month":8,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":47,"won_estimates":"4","conversion_rate":"8.51"},{"year":2020,"month":8,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":23,"won_estimates":"22","conversion_rate":"95.65"},{"year":2020,"month":9,"category":"Existing Customer","estimate_category":"Repair","total_estimates":29,"won_estimates":"20","conversion_rate":"68.97"},{"year":2020,"month":9,"category":"Existing Customer","estimate_category":"Service","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2020,"month":9,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":80,"won_estimates":"5","conversion_rate":"6.25"},{"year":2020,"month":9,"category":"Google","estimate_category":"Repair","total_estimates":2,"won_estimates":"2","conversion_rate":"100.00"},{"year":2020,"month":9,"category":"Google","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2020,"month":9,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":50,"won_estimates":"1","conversion_rate":"2.00"},{"year":2020,"month":9,"category":"Other","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2020,"month":9,"category":"Other","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2020,"month":9,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":21,"won_estimates":"18","conversion_rate":"85.71"},{"year":2020,"month":10,"category":"Existing Customer","estimate_category":"Repair","total_estimates":39,"won_estimates":"27","conversion_rate":"69.23"},{"year":2020,"month":10,"category":"Existing Customer","estimate_category":"Service","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2020,"month":10,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":69,"won_estimates":"11","conversion_rate":"15.94"},{"year":2020,"month":10,"category":"Google","estimate_category":"Repair","total_estimates":2,"won_estimates":"2","conversion_rate":"100.00"},{"year":2020,"month":10,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":45,"won_estimates":"2","conversion_rate":"4.44"},{"year":2020,"month":10,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":23,"won_estimates":"21","conversion_rate":"91.30"},{"year":2020,"month":10,"category":"Recommendation","estimate_category":"Repair","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2020,"month":11,"category":"Existing Customer","estimate_category":"Repair","total_estimates":27,"won_estimates":"20","conversion_rate":"74.07"},{"year":2020,"month":11,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":50,"won_estimates":"1","conversion_rate":"2.00"},{"year":2020,"month":11,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":37,"won_estimates":"5","conversion_rate":"13.51"},{"year":2020,"month":11,"category":"Other","estimate_category":"Repair","total_estimates":2,"won_estimates":"2","conversion_rate":"100.00"},{"year":2020,"month":11,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":26,"won_estimates":"24","conversion_rate":"92.31"},{"year":2020,"month":12,"category":"Existing Customer","estimate_category":"Repair","total_estimates":29,"won_estimates":"23","conversion_rate":"79.31"},{"year":2020,"month":12,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":32,"won_estimates":"5","conversion_rate":"15.63"},{"year":2020,"month":12,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2020,"month":12,"category":"Google","estimate_category":"Service","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2020,"month":12,"category":"Google","estimate_category":"Supply Only","total_estimates":3,"won_estimates":"0","conversion_rate":"0.00"},{"year":2020,"month":12,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":46,"won_estimates":"3","conversion_rate":"6.52"},{"year":2020,"month":12,"category":"Other","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2020,"month":12,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":16,"won_estimates":"16","conversion_rate":"100.00"},{"year":2020,"month":12,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2021,"month":1,"category":"Existing Customer","estimate_category":"Repair","total_estimates":25,"won_estimates":"21","conversion_rate":"84.00"},{"year":2021,"month":1,"category":"Existing Customer","estimate_category":"Service","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2021,"month":1,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":75,"won_estimates":"2","conversion_rate":"2.67"},{"year":2021,"month":1,"category":"Google","estimate_category":"Repair","total_estimates":3,"won_estimates":"2","conversion_rate":"66.67"},{"year":2021,"month":1,"category":"Google","estimate_category":"Supply Only","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2021,"month":1,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":55,"won_estimates":"9","conversion_rate":"16.36"},{"year":2021,"month":1,"category":"Other","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2021,"month":1,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":23,"won_estimates":"23","conversion_rate":"100.00"},{"year":2021,"month":1,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":4,"won_estimates":"0","conversion_rate":"0.00"},{"year":2021,"month":2,"category":"Existing Customer","estimate_category":"Repair","total_estimates":31,"won_estimates":"25","conversion_rate":"80.65"},{"year":2021,"month":2,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":96,"won_estimates":"10","conversion_rate":"10.42"},{"year":2021,"month":2,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":50,"won_estimates":"3","conversion_rate":"6.00"},{"year":2021,"month":2,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":18,"won_estimates":"18","conversion_rate":"100.00"},{"year":2021,"month":2,"category":"Recommendation","estimate_category":"Repair","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2021,"month":2,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":4,"won_estimates":"0","conversion_rate":"0.00"},{"year":2021,"month":3,"category":"Existing Customer","estimate_category":"Repair","total_estimates":29,"won_estimates":"18","conversion_rate":"62.07"},{"year":2021,"month":3,"category":"Existing Customer","estimate_category":"Service","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2021,"month":3,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2021,"month":3,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":106,"won_estimates":"8","conversion_rate":"7.55"},{"year":2021,"month":3,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2021,"month":3,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":38,"won_estimates":"2","conversion_rate":"5.26"},{"year":2021,"month":3,"category":"Other","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2021,"month":3,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":24,"won_estimates":"23","conversion_rate":"95.83"},{"year":2021,"month":3,"category":"Recommendation","estimate_category":"Repair","total_estimates":2,"won_estimates":"1","conversion_rate":"50.00"},{"year":2021,"month":3,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":7,"won_estimates":"0","conversion_rate":"0.00"},{"year":2021,"month":4,"category":"Existing Customer","estimate_category":"Repair","total_estimates":28,"won_estimates":"22","conversion_rate":"78.57"},{"year":2021,"month":4,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":109,"won_estimates":"15","conversion_rate":"13.76"},{"year":2021,"month":4,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2021,"month":4,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":23,"won_estimates":"0","conversion_rate":"0.00"},{"year":2021,"month":4,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":18,"won_estimates":"18","conversion_rate":"100.00"},{"year":2021,"month":4,"category":"Recommendation","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2021,"month":5,"category":"Existing Customer","estimate_category":"Repair","total_estimates":40,"won_estimates":"24","conversion_rate":"60.00"},{"year":2021,"month":5,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2021,"month":5,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":85,"won_estimates":"12","conversion_rate":"14.12"},{"year":2021,"month":5,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2021,"month":5,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":21,"won_estimates":"4","conversion_rate":"19.05"},{"year":2021,"month":5,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":18,"won_estimates":"18","conversion_rate":"100.00"},{"year":2021,"month":6,"category":"Existing Customer","estimate_category":"Repair","total_estimates":43,"won_estimates":"31","conversion_rate":"72.09"},{"year":2021,"month":6,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":3,"won_estimates":"0","conversion_rate":"0.00"},{"year":2021,"month":6,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":84,"won_estimates":"7","conversion_rate":"8.33"},{"year":2021,"month":6,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2021,"month":6,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":15,"won_estimates":"1","conversion_rate":"6.67"},{"year":2021,"month":6,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":18,"won_estimates":"17","conversion_rate":"94.44"},{"year":2021,"month":6,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2021,"month":7,"category":"Existing Customer","estimate_category":"Repair","total_estimates":40,"won_estimates":"27","conversion_rate":"67.50"},{"year":2021,"month":7,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":96,"won_estimates":"12","conversion_rate":"12.50"},{"year":2021,"month":7,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":24,"won_estimates":"0","conversion_rate":"0.00"},{"year":2021,"month":7,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":22,"won_estimates":"21","conversion_rate":"95.45"},{"year":2021,"month":8,"category":"Existing Customer","estimate_category":"Repair","total_estimates":39,"won_estimates":"28","conversion_rate":"71.79"},{"year":2021,"month":8,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":71,"won_estimates":"8","conversion_rate":"11.27"},{"year":2021,"month":8,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":23,"won_estimates":"1","conversion_rate":"4.35"},{"year":2021,"month":8,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":19,"won_estimates":"18","conversion_rate":"94.74"},{"year":2021,"month":8,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2021,"month":9,"category":"Existing Customer","estimate_category":"Repair","total_estimates":35,"won_estimates":"19","conversion_rate":"54.29"},{"year":2021,"month":9,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":60,"won_estimates":"5","conversion_rate":"8.33"},{"year":2021,"month":9,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2021,"month":9,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":15,"won_estimates":"0","conversion_rate":"0.00"},{"year":2021,"month":9,"category":"Magazine","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2021,"month":9,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":17,"won_estimates":"17","conversion_rate":"100.00"},{"year":2021,"month":10,"category":"Existing Customer","estimate_category":"Repair","total_estimates":38,"won_estimates":"26","conversion_rate":"68.42"},{"year":2021,"month":10,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":86,"won_estimates":"9","conversion_rate":"10.47"},{"year":2021,"month":10,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":31,"won_estimates":"4","conversion_rate":"12.90"},{"year":2021,"month":10,"category":"Other","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2021,"month":10,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":19,"won_estimates":"19","conversion_rate":"100.00"},{"year":2021,"month":11,"category":"Existing Customer","estimate_category":"Repair","total_estimates":33,"won_estimates":"25","conversion_rate":"75.76"},{"year":2021,"month":11,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":71,"won_estimates":"5","conversion_rate":"7.04"},{"year":2021,"month":11,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2021,"month":11,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":19,"won_estimates":"1","conversion_rate":"5.26"},{"year":2021,"month":11,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":16,"won_estimates":"16","conversion_rate":"100.00"},{"year":2021,"month":12,"category":"Existing Customer","estimate_category":"Repair","total_estimates":33,"won_estimates":"26","conversion_rate":"78.79"},{"year":2021,"month":12,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2021,"month":12,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":56,"won_estimates":"2","conversion_rate":"3.57"},{"year":2021,"month":12,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":16,"won_estimates":"0","conversion_rate":"0.00"},{"year":2021,"month":12,"category":"Other","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2021,"month":12,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":4,"won_estimates":"4","conversion_rate":"100.00"},{"year":2022,"month":1,"category":"Existing Customer","estimate_category":"Repair","total_estimates":35,"won_estimates":"23","conversion_rate":"65.71"},{"year":2022,"month":1,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":66,"won_estimates":"6","conversion_rate":"9.09"},{"year":2022,"month":1,"category":"Google","estimate_category":"Repair","total_estimates":3,"won_estimates":"3","conversion_rate":"100.00"},{"year":2022,"month":1,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":17,"won_estimates":"2","conversion_rate":"11.76"},{"year":2022,"month":1,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":14,"won_estimates":"14","conversion_rate":"100.00"},{"year":2022,"month":1,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":3,"won_estimates":"0","conversion_rate":"0.00"},{"year":2022,"month":2,"category":"Existing Customer","estimate_category":"Repair","total_estimates":47,"won_estimates":"26","conversion_rate":"55.32"},{"year":2022,"month":2,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":3,"won_estimates":"0","conversion_rate":"0.00"},{"year":2022,"month":2,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":64,"won_estimates":"7","conversion_rate":"10.94"},{"year":2022,"month":2,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2022,"month":2,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":27,"won_estimates":"3","conversion_rate":"11.11"},{"year":2022,"month":2,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":16,"won_estimates":"16","conversion_rate":"100.00"},{"year":2022,"month":2,"category":"Recommendation","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2022,"month":2,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2022,"month":3,"category":"Existing Customer","estimate_category":"Repair","total_estimates":35,"won_estimates":"25","conversion_rate":"71.43"},{"year":2022,"month":3,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2022,"month":3,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":83,"won_estimates":"13","conversion_rate":"15.66"},{"year":2022,"month":3,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2022,"month":3,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":29,"won_estimates":"0","conversion_rate":"0.00"},{"year":2022,"month":3,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":14,"won_estimates":"14","conversion_rate":"100.00"},{"year":2022,"month":3,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2022,"month":4,"category":"Existing Customer","estimate_category":"Repair","total_estimates":53,"won_estimates":"32","conversion_rate":"60.38"},{"year":2022,"month":4,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":73,"won_estimates":"17","conversion_rate":"23.29"},{"year":2022,"month":4,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":21,"won_estimates":"3","conversion_rate":"14.29"},{"year":2022,"month":4,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":12,"won_estimates":"12","conversion_rate":"100.00"},{"year":2022,"month":5,"category":"Existing Customer","estimate_category":"Repair","total_estimates":42,"won_estimates":"23","conversion_rate":"54.76"},{"year":2022,"month":5,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":86,"won_estimates":"24","conversion_rate":"27.91"},{"year":2022,"month":5,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":32,"won_estimates":"8","conversion_rate":"25.00"},{"year":2022,"month":5,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":13,"won_estimates":"12","conversion_rate":"92.31"},{"year":2022,"month":5,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2022,"month":6,"category":"Existing Customer","estimate_category":"Repair","total_estimates":41,"won_estimates":"22","conversion_rate":"53.66"},{"year":2022,"month":6,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":77,"won_estimates":"16","conversion_rate":"20.78"},{"year":2022,"month":6,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2022,"month":6,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":28,"won_estimates":"6","conversion_rate":"21.43"},{"year":2022,"month":6,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":7,"won_estimates":"7","conversion_rate":"100.00"},{"year":2022,"month":6,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2022,"month":7,"category":"Existing Customer","estimate_category":"Repair","total_estimates":41,"won_estimates":"26","conversion_rate":"63.41"},{"year":2022,"month":7,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":77,"won_estimates":"20","conversion_rate":"25.97"},{"year":2022,"month":7,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":17,"won_estimates":"2","conversion_rate":"11.76"},{"year":2022,"month":7,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2022,"month":8,"category":"Existing Customer","estimate_category":"Repair","total_estimates":52,"won_estimates":"31","conversion_rate":"59.62"},{"year":2022,"month":8,"category":"Existing Customer","estimate_category":"Service","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2022,"month":8,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":95,"won_estimates":"17","conversion_rate":"17.89"},{"year":2022,"month":8,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":25,"won_estimates":"6","conversion_rate":"24.00"},{"year":2022,"month":9,"category":"Existing Customer","estimate_category":"Repair","total_estimates":54,"won_estimates":"32","conversion_rate":"59.26"},{"year":2022,"month":9,"category":"Existing Customer","estimate_category":"Service","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2022,"month":9,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2022,"month":9,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":72,"won_estimates":"11","conversion_rate":"15.28"},{"year":2022,"month":9,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":27,"won_estimates":"9","conversion_rate":"33.33"},{"year":2022,"month":9,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2022,"month":10,"category":"Existing Customer","estimate_category":"Repair","total_estimates":54,"won_estimates":"33","conversion_rate":"61.11"},{"year":2022,"month":10,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":74,"won_estimates":"22","conversion_rate":"29.73"},{"year":2022,"month":10,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2022,"month":10,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":15,"won_estimates":"4","conversion_rate":"26.67"},{"year":2022,"month":11,"category":"Existing Customer","estimate_category":"Repair","total_estimates":49,"won_estimates":"31","conversion_rate":"63.27"},{"year":2022,"month":11,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":75,"won_estimates":"13","conversion_rate":"17.33"},{"year":2022,"month":11,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2022,"month":11,"category":"Google","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2022,"month":11,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":29,"won_estimates":"10","conversion_rate":"34.48"},{"year":2022,"month":12,"category":"Existing Customer","estimate_category":"Repair","total_estimates":31,"won_estimates":"17","conversion_rate":"54.84"},{"year":2022,"month":12,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":45,"won_estimates":"12","conversion_rate":"26.67"},{"year":2022,"month":12,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2022,"month":12,"category":"Google","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2022,"month":12,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":15,"won_estimates":"3","conversion_rate":"20.00"},{"year":2023,"month":1,"category":"Existing Customer","estimate_category":"Repair","total_estimates":55,"won_estimates":"36","conversion_rate":"65.45"},{"year":2023,"month":1,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":74,"won_estimates":"13","conversion_rate":"17.57"},{"year":2023,"month":1,"category":"Google","estimate_category":"Repair","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2023,"month":1,"category":"Google","estimate_category":"Service","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2023,"month":1,"category":"Google","estimate_category":"Supply Only","total_estimates":3,"won_estimates":"2","conversion_rate":"66.67"},{"year":2023,"month":1,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":19,"won_estimates":"8","conversion_rate":"42.11"},{"year":2023,"month":2,"category":"Existing Customer","estimate_category":"Repair","total_estimates":52,"won_estimates":"30","conversion_rate":"57.69"},{"year":2023,"month":2,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2023,"month":2,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":70,"won_estimates":"18","conversion_rate":"25.71"},{"year":2023,"month":2,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2023,"month":2,"category":"Google","estimate_category":"Supply Only","total_estimates":2,"won_estimates":"2","conversion_rate":"100.00"},{"year":2023,"month":2,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":34,"won_estimates":"18","conversion_rate":"52.94"},{"year":2023,"month":3,"category":"Existing Customer","estimate_category":"Repair","total_estimates":61,"won_estimates":"38","conversion_rate":"62.30"},{"year":2023,"month":3,"category":"Existing Customer","estimate_category":"Service","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2023,"month":3,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2023,"month":3,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":63,"won_estimates":"9","conversion_rate":"14.29"},{"year":2023,"month":3,"category":"Google","estimate_category":"Repair","total_estimates":2,"won_estimates":"1","conversion_rate":"50.00"},{"year":2023,"month":3,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":26,"won_estimates":"2","conversion_rate":"7.69"},{"year":2023,"month":4,"category":"Existing Customer","estimate_category":"Repair","total_estimates":41,"won_estimates":"18","conversion_rate":"43.90"},{"year":2023,"month":4,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2023,"month":4,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":57,"won_estimates":"8","conversion_rate":"14.04"},{"year":2023,"month":4,"category":"Google","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2023,"month":4,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":22,"won_estimates":"6","conversion_rate":"27.27"},{"year":2023,"month":5,"category":"Existing Customer","estimate_category":"Repair","total_estimates":51,"won_estimates":"24","conversion_rate":"47.06"},{"year":2023,"month":5,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":74,"won_estimates":"17","conversion_rate":"22.97"},{"year":2023,"month":5,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":17,"won_estimates":"1","conversion_rate":"5.88"},{"year":2023,"month":6,"category":"Existing Customer","estimate_category":"Repair","total_estimates":58,"won_estimates":"36","conversion_rate":"62.07"},{"year":2023,"month":6,"category":"Existing Customer","estimate_category":"Service","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2023,"month":6,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":69,"won_estimates":"8","conversion_rate":"11.59"},{"year":2023,"month":6,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":10,"won_estimates":"2","conversion_rate":"20.00"},{"year":2023,"month":7,"category":"Existing Customer","estimate_category":"Repair","total_estimates":51,"won_estimates":"30","conversion_rate":"58.82"},{"year":2023,"month":7,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":62,"won_estimates":"9","conversion_rate":"14.52"},{"year":2023,"month":7,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":12,"won_estimates":"2","conversion_rate":"16.67"},{"year":2023,"month":8,"category":"Existing Customer","estimate_category":"Repair","total_estimates":34,"won_estimates":"25","conversion_rate":"73.53"},{"year":2023,"month":8,"category":"Existing Customer","estimate_category":"Service","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2023,"month":8,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2023,"month":8,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":39,"won_estimates":"7","conversion_rate":"17.95"},{"year":2023,"month":8,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":11,"won_estimates":"5","conversion_rate":"45.45"},{"year":2023,"month":9,"category":"Existing Customer","estimate_category":"Repair","total_estimates":46,"won_estimates":"26","conversion_rate":"56.52"},{"year":2023,"month":9,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":3,"won_estimates":"0","conversion_rate":"0.00"},{"year":2023,"month":9,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":50,"won_estimates":"10","conversion_rate":"20.00"},{"year":2023,"month":9,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2023,"month":9,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":6,"won_estimates":"1","conversion_rate":"16.67"},{"year":2023,"month":10,"category":"Existing Customer","estimate_category":"Repair","total_estimates":44,"won_estimates":"27","conversion_rate":"61.36"},{"year":2023,"month":10,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":2,"won_estimates":"1","conversion_rate":"50.00"},{"year":2023,"month":10,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":61,"won_estimates":"13","conversion_rate":"21.31"},{"year":2023,"month":10,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":5,"won_estimates":"0","conversion_rate":"0.00"},{"year":2023,"month":11,"category":"Existing Customer","estimate_category":"Repair","total_estimates":61,"won_estimates":"42","conversion_rate":"68.85"},{"year":2023,"month":11,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":4,"won_estimates":"2","conversion_rate":"50.00"},{"year":2023,"month":11,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":66,"won_estimates":"18","conversion_rate":"27.27"},{"year":2023,"month":11,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2023,"month":11,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":6,"won_estimates":"1","conversion_rate":"16.67"},{"year":2023,"month":12,"category":"Existing Customer","estimate_category":"Repair","total_estimates":43,"won_estimates":"26","conversion_rate":"60.47"},{"year":2023,"month":12,"category":"Existing Customer","estimate_category":"Service","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2023,"month":12,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":31,"won_estimates":"10","conversion_rate":"32.26"},{"year":2023,"month":12,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2023,"month":12,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":8,"won_estimates":"2","conversion_rate":"25.00"},{"year":2023,"month":12,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2023,"month":12,"category":"Shout Campaign","estimate_category":"Repair","total_estimates":3,"won_estimates":"1","conversion_rate":"33.33"},{"year":2023,"month":12,"category":"Shout Campaign","estimate_category":"Supply\/Fit","total_estimates":8,"won_estimates":"2","conversion_rate":"25.00"},{"year":2024,"month":1,"category":"Existing Customer","estimate_category":"Repair","total_estimates":47,"won_estimates":"38","conversion_rate":"80.85"},{"year":2024,"month":1,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":52,"won_estimates":"10","conversion_rate":"19.23"},{"year":2024,"month":1,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":7,"won_estimates":"1","conversion_rate":"14.29"},{"year":2024,"month":1,"category":"Recommendation","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2024,"month":1,"category":"Recommendation","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2024,"month":1,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":3,"won_estimates":"2","conversion_rate":"66.67"},{"year":2024,"month":1,"category":"Shout Campaign","estimate_category":"Repair","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":1,"category":"Shout Campaign","estimate_category":"Supply\/Fit","total_estimates":12,"won_estimates":"1","conversion_rate":"8.33"},{"year":2024,"month":1,"category":"Unknown","estimate_category":"Supply\/Fit","total_estimates":2,"won_estimates":"1","conversion_rate":"50.00"},{"year":2024,"month":2,"category":"Existing Customer","estimate_category":"Repair","total_estimates":37,"won_estimates":"23","conversion_rate":"62.16"},{"year":2024,"month":2,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":2,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":64,"won_estimates":"15","conversion_rate":"23.44"},{"year":2024,"month":2,"category":"Shout Campaign","estimate_category":"Repair","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":2,"category":"Shout Campaign","estimate_category":"Supply\/Fit","total_estimates":10,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":2,"category":"Unknown","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":2,"category":"Unknown","estimate_category":"Supply\/Fit","total_estimates":7,"won_estimates":"2","conversion_rate":"28.57"},{"year":2024,"month":3,"category":"Existing Customer","estimate_category":"Repair","total_estimates":42,"won_estimates":"32","conversion_rate":"76.19"},{"year":2024,"month":3,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2024,"month":3,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":58,"won_estimates":"16","conversion_rate":"27.59"},{"year":2024,"month":3,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":3,"category":"Shout Campaign","estimate_category":"Repair","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":3,"category":"Shout Campaign","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":3,"category":"Shout Campaign","estimate_category":"Supply\/Fit","total_estimates":12,"won_estimates":"2","conversion_rate":"16.67"},{"year":2024,"month":3,"category":"Unknown","estimate_category":"Supply\/Fit","total_estimates":9,"won_estimates":"1","conversion_rate":"11.11"},{"year":2024,"month":4,"category":"Existing Customer","estimate_category":"Repair","total_estimates":38,"won_estimates":"23","conversion_rate":"60.53"},{"year":2024,"month":4,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":4,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":59,"won_estimates":"15","conversion_rate":"25.42"},{"year":2024,"month":4,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":4,"category":"Shout Campaign","estimate_category":"Supply\/Fit","total_estimates":11,"won_estimates":"1","conversion_rate":"9.09"},{"year":2024,"month":4,"category":"Unknown","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":4,"category":"Unknown","estimate_category":"Supply\/Fit","total_estimates":19,"won_estimates":"4","conversion_rate":"21.05"},{"year":2024,"month":5,"category":"Existing Customer","estimate_category":"Repair","total_estimates":58,"won_estimates":"35","conversion_rate":"60.34"},{"year":2024,"month":5,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":60,"won_estimates":"16","conversion_rate":"26.67"},{"year":2024,"month":5,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2024,"month":5,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":5,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":5,"category":"Shout Campaign","estimate_category":"Repair","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":5,"category":"Shout Campaign","estimate_category":"Supply\/Fit","total_estimates":12,"won_estimates":"1","conversion_rate":"8.33"},{"year":2024,"month":5,"category":"Unknown","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2024,"month":5,"category":"Unknown","estimate_category":"Supply\/Fit","total_estimates":9,"won_estimates":"1","conversion_rate":"11.11"},{"year":2024,"month":6,"category":"Existing Customer","estimate_category":"Repair","total_estimates":48,"won_estimates":"30","conversion_rate":"62.50"},{"year":2024,"month":6,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2024,"month":6,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":48,"won_estimates":"7","conversion_rate":"14.58"},{"year":2024,"month":6,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":2,"won_estimates":"1","conversion_rate":"50.00"},{"year":2024,"month":6,"category":"Shout Campaign","estimate_category":"Repair","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":6,"category":"Shout Campaign","estimate_category":"Supply\/Fit","total_estimates":8,"won_estimates":"1","conversion_rate":"12.50"},{"year":2024,"month":6,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":6,"category":"Unknown","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2024,"month":6,"category":"Unknown","estimate_category":"Supply\/Fit","total_estimates":7,"won_estimates":"3","conversion_rate":"42.86"},{"year":2024,"month":7,"category":"Existing Customer","estimate_category":"Repair","total_estimates":46,"won_estimates":"29","conversion_rate":"63.04"},{"year":2024,"month":7,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":7,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":116,"won_estimates":"15","conversion_rate":"12.93"},{"year":2024,"month":7,"category":"Shout Campaign","estimate_category":"Supply\/Fit","total_estimates":20,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":7,"category":"Unknown","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2024,"month":7,"category":"Unknown","estimate_category":"Supply\/Fit","total_estimates":17,"won_estimates":"5","conversion_rate":"29.41"},{"year":2024,"month":8,"category":"Existing Customer","estimate_category":"Repair","total_estimates":50,"won_estimates":"26","conversion_rate":"52.00"},{"year":2024,"month":8,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":8,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":48,"won_estimates":"7","conversion_rate":"14.58"},{"year":2024,"month":8,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":2,"won_estimates":"1","conversion_rate":"50.00"},{"year":2024,"month":8,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2024,"month":8,"category":"Shout Campaign","estimate_category":"Supply\/Fit","total_estimates":7,"won_estimates":"1","conversion_rate":"14.29"},{"year":2024,"month":8,"category":"Unknown","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":8,"category":"Unknown","estimate_category":"Supply\/Fit","total_estimates":10,"won_estimates":"3","conversion_rate":"30.00"},{"year":2024,"month":9,"category":"Existing Customer","estimate_category":"Repair","total_estimates":51,"won_estimates":"32","conversion_rate":"62.75"},{"year":2024,"month":9,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":9,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":53,"won_estimates":"11","conversion_rate":"20.75"},{"year":2024,"month":9,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":9,"category":"Shout Campaign","estimate_category":"Supply\/Fit","total_estimates":9,"won_estimates":"2","conversion_rate":"22.22"},{"year":2024,"month":9,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2024,"month":9,"category":"Unknown","estimate_category":"Repair","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":9,"category":"Unknown","estimate_category":"Supply\/Fit","total_estimates":8,"won_estimates":"1","conversion_rate":"12.50"},{"year":2024,"month":10,"category":"Existing Customer","estimate_category":"Repair","total_estimates":67,"won_estimates":"40","conversion_rate":"59.70"},{"year":2024,"month":10,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":10,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":61,"won_estimates":"16","conversion_rate":"26.23"},{"year":2024,"month":10,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":10,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":10,"category":"Shout Campaign","estimate_category":"Supply\/Fit","total_estimates":7,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":10,"category":"Unknown","estimate_category":"Supply\/Fit","total_estimates":11,"won_estimates":"1","conversion_rate":"9.09"},{"year":2024,"month":11,"category":"Existing Customer","estimate_category":"Repair","total_estimates":57,"won_estimates":"33","conversion_rate":"57.89"},{"year":2024,"month":11,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":2,"won_estimates":"2","conversion_rate":"100.00"},{"year":2024,"month":11,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":45,"won_estimates":"6","conversion_rate":"13.33"},{"year":2024,"month":11,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":3,"won_estimates":"1","conversion_rate":"33.33"},{"year":2024,"month":11,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":6,"won_estimates":"1","conversion_rate":"16.67"},{"year":2024,"month":11,"category":"Shout Campaign","estimate_category":"Supply Only","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":11,"category":"Shout Campaign","estimate_category":"Supply\/Fit","total_estimates":16,"won_estimates":"1","conversion_rate":"6.25"},{"year":2024,"month":11,"category":"Unknown","estimate_category":"Supply\/Fit","total_estimates":7,"won_estimates":"1","conversion_rate":"14.29"},{"year":2024,"month":12,"category":"Existing Customer","estimate_category":"Repair","total_estimates":42,"won_estimates":"25","conversion_rate":"59.52"},{"year":2024,"month":12,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":12,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":31,"won_estimates":"7","conversion_rate":"22.58"},{"year":2024,"month":12,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2024,"month":12,"category":"Shout Campaign","estimate_category":"Supply\/Fit","total_estimates":6,"won_estimates":"1","conversion_rate":"16.67"},{"year":2024,"month":12,"category":"Unknown","estimate_category":"Supply\/Fit","total_estimates":6,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":1,"category":"Existing Customer","estimate_category":"Repair","total_estimates":66,"won_estimates":"40","conversion_rate":"60.61"},{"year":2025,"month":1,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":1,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":60,"won_estimates":"12","conversion_rate":"20.00"},{"year":2025,"month":1,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":1,"category":"Shout Campaign","estimate_category":"Repair","total_estimates":2,"won_estimates":"1","conversion_rate":"50.00"},{"year":2025,"month":1,"category":"Shout Campaign","estimate_category":"Supply\/Fit","total_estimates":19,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":1,"category":"Unknown","estimate_category":"Supply\/Fit","total_estimates":9,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":2,"category":"Existing Customer","estimate_category":"Repair","total_estimates":60,"won_estimates":"46","conversion_rate":"76.67"},{"year":2025,"month":2,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":2,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":57,"won_estimates":"10","conversion_rate":"17.54"},{"year":2025,"month":2,"category":"Google","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":2,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":3,"won_estimates":"1","conversion_rate":"33.33"},{"year":2025,"month":2,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":3,"won_estimates":"1","conversion_rate":"33.33"},{"year":2025,"month":2,"category":"Shout Campaign","estimate_category":"Supply\/Fit","total_estimates":14,"won_estimates":"1","conversion_rate":"7.14"},{"year":2025,"month":2,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":2,"category":"Unknown","estimate_category":"Supply\/Fit","total_estimates":3,"won_estimates":"1","conversion_rate":"33.33"},{"year":2025,"month":3,"category":"Existing Customer","estimate_category":"Repair","total_estimates":48,"won_estimates":"30","conversion_rate":"62.50"},{"year":2025,"month":3,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":55,"won_estimates":"11","conversion_rate":"20.00"},{"year":2025,"month":3,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":3,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":3,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":3,"category":"Shout Campaign","estimate_category":"Supply\/Fit","total_estimates":8,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":3,"category":"Unknown","estimate_category":"Supply\/Fit","total_estimates":3,"won_estimates":"1","conversion_rate":"33.33"},{"year":2025,"month":4,"category":"Existing Customer","estimate_category":"Repair","total_estimates":43,"won_estimates":"22","conversion_rate":"51.16"},{"year":2025,"month":4,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":59,"won_estimates":"11","conversion_rate":"18.64"},{"year":2025,"month":4,"category":"Google","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":4,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":4,"category":"Recommendation","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2025,"month":4,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":4,"won_estimates":"2","conversion_rate":"50.00"},{"year":2025,"month":4,"category":"Shout Campaign","estimate_category":"Repair","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":4,"category":"Shout Campaign","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":4,"category":"Shout Campaign","estimate_category":"Supply\/Fit","total_estimates":12,"won_estimates":"2","conversion_rate":"16.67"},{"year":2025,"month":4,"category":"Unknown","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":5,"category":"Existing Customer","estimate_category":"Repair","total_estimates":55,"won_estimates":"36","conversion_rate":"65.45"},{"year":2025,"month":5,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":5,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":60,"won_estimates":"9","conversion_rate":"15.00"},{"year":2025,"month":5,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":5,"category":"Shout Campaign","estimate_category":"Supply\/Fit","total_estimates":10,"won_estimates":"1","conversion_rate":"10.00"},{"year":2025,"month":5,"category":"Unknown","estimate_category":"Supply\/Fit","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":6,"category":"Existing Customer","estimate_category":"Repair","total_estimates":71,"won_estimates":"39","conversion_rate":"54.93"},{"year":2025,"month":6,"category":"Existing Customer","estimate_category":"Service","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":6,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":51,"won_estimates":"14","conversion_rate":"27.45"},{"year":2025,"month":6,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":4,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":6,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":6,"category":"Shout Campaign","estimate_category":"Repair","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":6,"category":"Shout Campaign","estimate_category":"Supply\/Fit","total_estimates":13,"won_estimates":"3","conversion_rate":"23.08"},{"year":2025,"month":6,"category":"Unknown","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2025,"month":7,"category":"Existing Customer","estimate_category":"Repair","total_estimates":91,"won_estimates":"43","conversion_rate":"47.25"},{"year":2025,"month":7,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":76,"won_estimates":"21","conversion_rate":"27.63"},{"year":2025,"month":7,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":10,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":7,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":2,"won_estimates":"1","conversion_rate":"50.00"},{"year":2025,"month":7,"category":"Shout Campaign","estimate_category":"Supply\/Fit","total_estimates":7,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":7,"category":"Specified","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":8,"category":"Existing Customer","estimate_category":"Repair","total_estimates":51,"won_estimates":"32","conversion_rate":"62.75"},{"year":2025,"month":8,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":8,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":56,"won_estimates":"8","conversion_rate":"14.29"},{"year":2025,"month":8,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":5,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":8,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":8,"category":"Unknown","estimate_category":"Supply\/Fit","total_estimates":3,"won_estimates":"1","conversion_rate":"33.33"},{"year":2025,"month":9,"category":"Existing Customer","estimate_category":"Repair","total_estimates":47,"won_estimates":"29","conversion_rate":"61.70"},{"year":2025,"month":9,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":53,"won_estimates":"14","conversion_rate":"26.42"},{"year":2025,"month":9,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2025,"month":9,"category":"Google","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":9,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":4,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":9,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":9,"category":"Recommendation","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2025,"month":9,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2025,"month":10,"category":"Existing Customer","estimate_category":"Repair","total_estimates":71,"won_estimates":"44","conversion_rate":"61.97"},{"year":2025,"month":10,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":4,"won_estimates":"1","conversion_rate":"25.00"},{"year":2025,"month":10,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":48,"won_estimates":"8","conversion_rate":"16.67"},{"year":2025,"month":10,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":10,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":9,"won_estimates":"2","conversion_rate":"22.22"},{"year":2025,"month":10,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":10,"won_estimates":"1","conversion_rate":"10.00"},{"year":2025,"month":10,"category":"PPC Campaign","estimate_category":"Supply\/Fit","total_estimates":2,"won_estimates":"1","conversion_rate":"50.00"},{"year":2025,"month":10,"category":"Recommendation","estimate_category":"Repair","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":11,"category":"Existing Customer","estimate_category":"Repair","total_estimates":66,"won_estimates":"35","conversion_rate":"53.03"},{"year":2025,"month":11,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":11,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":46,"won_estimates":"7","conversion_rate":"15.22"},{"year":2025,"month":11,"category":"Google","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":11,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":7,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":11,"category":"Other","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":11,"category":"PPC Campaign","estimate_category":"Supply\/Fit","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":11,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2025,"month":12,"category":"Existing Customer","estimate_category":"Repair","total_estimates":55,"won_estimates":"35","conversion_rate":"63.64"},{"year":2025,"month":12,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":28,"won_estimates":"7","conversion_rate":"25.00"},{"year":2025,"month":12,"category":"Google","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":12,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":6,"won_estimates":"1","conversion_rate":"16.67"},{"year":2025,"month":12,"category":"PPC Campaign","estimate_category":"Supply\/Fit","total_estimates":2,"won_estimates":"1","conversion_rate":"50.00"},{"year":2025,"month":12,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":12,"category":"Unknown","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":12,"category":"Unknown","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2025,"month":12,"category":"Vehicle","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2026,"month":1,"category":"Existing Customer","estimate_category":"Repair","total_estimates":68,"won_estimates":"38","conversion_rate":"55.88"},{"year":2026,"month":1,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":54,"won_estimates":"12","conversion_rate":"22.22"},{"year":2026,"month":1,"category":"Google","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2026,"month":1,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":12,"won_estimates":"0","conversion_rate":"0.00"},{"year":2026,"month":1,"category":"PPC - Car Park","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2026,"month":1,"category":"PPC - Fire Door","estimate_category":"Supply\/Fit","total_estimates":5,"won_estimates":"0","conversion_rate":"0.00"},{"year":2026,"month":1,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2026,"month":1,"category":"Unknown","estimate_category":"Supply\/Fit","total_estimates":4,"won_estimates":"1","conversion_rate":"25.00"},{"year":2026,"month":2,"category":"Existing Customer","estimate_category":"Repair","total_estimates":67,"won_estimates":"36","conversion_rate":"53.73"},{"year":2026,"month":2,"category":"Existing Customer","estimate_category":"Service","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2026,"month":2,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":4,"won_estimates":"1","conversion_rate":"25.00"},{"year":2026,"month":2,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":42,"won_estimates":"10","conversion_rate":"23.81"},{"year":2026,"month":2,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":9,"won_estimates":"1","conversion_rate":"11.11"},{"year":2026,"month":2,"category":"PPC - Fire Door","estimate_category":"Supply\/Fit","total_estimates":6,"won_estimates":"0","conversion_rate":"0.00"},{"year":2026,"month":2,"category":"PPC - Industrial & Commercial","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2026,"month":2,"category":"PPC Campaign","estimate_category":"Repair","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2026,"month":2,"category":"Unknown","estimate_category":"Supply\/Fit","total_estimates":5,"won_estimates":"0","conversion_rate":"0.00"},{"year":2026,"month":3,"category":"Existing Customer","estimate_category":"Repair","total_estimates":59,"won_estimates":"26","conversion_rate":"44.07"},{"year":2026,"month":3,"category":"Existing Customer","estimate_category":"Service","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2026,"month":3,"category":"Existing Customer","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2026,"month":3,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":50,"won_estimates":"5","conversion_rate":"10.00"},{"year":2026,"month":3,"category":"Google","estimate_category":"Repair","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2026,"month":3,"category":"Google","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2026,"month":3,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":8,"won_estimates":"0","conversion_rate":"0.00"},{"year":2026,"month":3,"category":"PPC - Car Park","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2026,"month":3,"category":"PPC - Fire Door","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2026,"month":3,"category":"PPC - Industrial & Commercial","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2026,"month":3,"category":"PPC - Industrial & Commercial","estimate_category":"Supply\/Fit","total_estimates":2,"won_estimates":"0","conversion_rate":"0.00"},{"year":2026,"month":3,"category":"Recommendation","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2026,"month":3,"category":"Unknown","estimate_category":"Repair","total_estimates":1,"won_estimates":"1","conversion_rate":"100.00"},{"year":2026,"month":3,"category":"Unknown","estimate_category":"Supply\/Fit","total_estimates":4,"won_estimates":"1","conversion_rate":"25.00"},{"year":2026,"month":4,"category":"Existing Customer","estimate_category":"Repair","total_estimates":21,"won_estimates":"3","conversion_rate":"14.29"},{"year":2026,"month":4,"category":"Existing Customer","estimate_category":"Supply\/Fit","total_estimates":23,"won_estimates":"0","conversion_rate":"0.00"},{"year":2026,"month":4,"category":"Google","estimate_category":"Supply\/Fit","total_estimates":8,"won_estimates":"0","conversion_rate":"0.00"},{"year":2026,"month":4,"category":"Specified","estimate_category":"Supply\/Fit","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2026,"month":4,"category":"Unknown","estimate_category":"Supply Only","total_estimates":1,"won_estimates":"0","conversion_rate":"0.00"},{"year":2026,"month":4,"category":"Unknown","estimate_category":"Supply\/Fit","total_estimates":3,"won_estimates":"0","conversion_rate":"0.00"}]